Multifort TV 35 Blue Ref. M049.307.11.041.00

A legendary collection since 1934 meets a new case design that brings back a certain retro charm. Mido has designed the new Multifort TV to fit today's sporty adventurers. With its unique design and an intricate vertical-striped pattern on a fumé dial, this all-new steel sports watch adopts a contemporary, stylish look. Offering an autonomy of up to 80 hours, the Mido Multifort TV is designed for striding through modern times and beyond. Mido completes this formidable everyday companion with the Caliber 80. this automatic movement is fitted with a Nivachoc balance spring crafted impeccably. This automatic Swiss calibre ensures unparalleled reliability and accuracy thanks to its upgraded properties and shock resistance.

Mido Multifort TV 35 Blue Ref. M049.307.11.041.00

Mido initially drew its inspiration for the Multifort collection from the architecture of the famous Sydney Harbour Bridge. However, this new Multifort breathes new ethos within the contemporary Harbour Bridge, as the watch still draws elements from yesteryears. Offering the perfect combination of style and substance, function and aesthetics, Mido celebrates this ultra-resistant, newly visioned monument with some instantly recognizable design features. But this collection's robustness and exceptional longevity, which has been in production for the past 85 years, also define the Multifort as a creation that has stood the test of time.

Introducing a whole new dimension with a 35mm diameter, 41mm lugs to lugs, incredibly 9.3mm think and 18mm lug width stainless steel case, the Multifort TV brilliantly weathers the passage of time. Introducing a smaller sizing, this watch is made with the intention to smaller wrist sizes, bound to look good on any women's wrist. Its polished oblong case and bezel contrast with its satin-finished top surface and sides for an added touch of refinement. The refined fixed bezel further clads a luminous pip at 12'o clock only to add more sportiness to its overall design. The case reminds one of those vintage "TV" shaped watches from the seventies, which bestowed lifestyle and fun elements into our relatively sober horology industry. This all-new Multifort scores highly while bringing a modern touch in a more wearable sizing for most wrists.

All new 35mm stainless steel case

Perfect for both daily life and adrenaline-fuelled adventures, the Multifort displays beneficial information, including the significant date complication at the top. The flat sapphire crystal, with anti-reflective treatment on both sides, provides a clear view of the fume blue patterned dial. The smokey effect, where the colour gets darker towards the periphery, adds a certain depth for its wearer to admire. The hour and minute hands and the painted hour plots present captivating surface contrasts. The vertical texture further accentuates the dial's appearance in a darker or lighter depth, depending on the light. Topping off the dial lies the additional minute rehaut that lends a sporty vibe balanced with its otherwise elegant dial. Lastly, white Super-LumiNova ensures easy readability in the dark - essential for whatever the circumstances.

Pack within the 100m water-resistant Multifort is the calibre 72 of Mido. It is based on the ETA A31.111 movement. It has 21 jewels, a Nivachoc balance spring with its frequency reduced to 21,600 Hz and an improved mainspring capacity which has 72 hours of power reserve. Put the watch down on a Friday evening and it will still be running by Monday morning when you put it on again to head to the office. The time and date adjustment can be easily adjusted through its screw-down crown, flanked by crown protectors on each side.

BGW9 SuperLuminova glows in the dark

This remarkable timepiece comes on a 18mm multi-finished stainless steel bracelet that extends seamlessly from its case made from the same material, allowing it to form a perfect timepiece that ensures comfortable wear while withstanding the harshest conditions. With a satin-brushed top surface, polished middle links and sides, this metal bracelet is fitted with a bi-fold clasp within the seamless strap. Best yet, Mido has upgraded its strap to have quick-release spring bars, allowing its wearers to swap them out quickly.

Everything on the Mido Multifort TV Blue 35 Ref. M049.307.11.041.00 has been pieced together beautifully in both the design and how its executed, offering incredible details that make it one of the most refined pieces in the collection. It looks both sporty and reliable, with its heritage of a century's watchmaking prowess and an undisrupted mechanical line since the early days. Now catered for a smaller wrist size, it will be a very satisfying watch to wear the unique case-shaped Multifort daily while still admiring what ticks inside it now and then with unrivalled significant date legibility and 72 hours of power reserve.

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