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"REFINED AND UNDERSTATED, EXCLUSIVELY DEVOTED TO WOMEN."
2018 November, Mido devoted their prowess watchmaking both architecturally and the mechanical side for the ladies with much intentions. Not just merely down-sizing their Men's collection, but a brand new automatic collection solely for the women receiving end. What'sWhat's more, this new Rainflower collection initiated by Mido to be a participative campaign- where 30000 watch fans get to try out different designs with 4 end models chosen from 2418 designs to kick off the new collection. A hashtag even created for this campaign known as #CreateYourMido on the social platform, informing all of us that Mido does not stick to its unadventurous side of marketing their trustworthy timepieces.
Mido Rainflower Blue Ladies Ref. M043.207.16.131.00 |
Mido presented the Rainflower collection, which perpetuates the spirit of the ArtScience Museum in Singapore. The line consists of a purely dedicated and refined architectural interpretation of the Lion city's iconic museum, inspired by the sublime and bowl-shaped aesthetic of a lotus flower floating above the water. Today, we take a look at the Mido Rainflower Ladies Blue Ref. M043.207.16.131.00, launched in reflecting Mido's characteristics of architecture design and sustainability to defy the passage of time.
Let'sLet's dive into the dimensions of this Mido, available in high-grade stainless steel case measuring at 34mm wide and 40mm from lugs to lugs, totally a perfect fitting and proportion even for the slimmest wrist of a lady. The Rainflower Ladies' nails best would be its thickness. At 9.76mm in height, keeping it ultra-thin and elegance for anyone to strap on and out for corporate meetings and dinner dates at your favorite restaurants.
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Case and bezel shaped like the Art Science Museum |
Starting from the top, the case is sophisticated, where the thin bezel grooves resemble the "ten fingertips" of the Art science museum created to allow skylights to illuminate through each "finger" denoting various galleries spaced for sustainable illumination, while the Rainflower Ladies resulting in a designer-type look. The architecture vibes get better when we view the Rainflower Ladies at its profile, where the grooves extend to the side profile of the mid-case. The whole watch comes alive and embellishes the museum in its purest form. Transforming the lotus flower shape into a timepiece will be the short but not stubby lugs attached to the "designer" case, allowing it to feel sturdy with much versatility and then some. All these little details enhance the wrist presence and experience for the wearer thoroughly. The museum's architectural spirit can be found on its crown also, done in an appropriate size, of course.
Speaking on architecture influence, if anyone of you has been to the Art Science Museum, one knows the bowl-shaped blooming-like lotus flower design plays an essential sustainable factor. When it starts raining, the rainwater is then collected and channeled down the center of the building, flowing through its bowl-shaped roof into a reflecting pond at the lowest point of the building. The rainwater then smartly be recycled for exhibitor's use in the building's restrooms. If anyone of you disbelieve this, I strongly suggest heading there and spend some time in it, as eccentric it can be on its outside as its interior. Within minutes you will be enticed by the surrounding atmosphere where the filtered sunlight beams and peculiar wall shapes in the museum, creating a sort of elevated mood.
Mido's caliber 80.611 based on the ETA C07.611 |
Opened caseback to view the automatic caliber w/decorated rotor |
Lastly, paring elegantly with the 15mm dark blue leather strap done in alligator pattern and a matching signed deployant buckle.
Ladies' mechanical watches in the current watch trend are booming, leaning lesser towards just decorative fashionable quartz wristlets that tell times, and they are more than a niche market. They are more insightful towards the timepieces they choose, while not towards the masculinity side of Men's watches but picking one up tastefully. And this Mido Rainflower Ladies Blue Ref. M043.207.16.131.00 fits so well with their criteria. Purity with feminity are seen through its lotus shape while being resolutely modern. Pure in design was the inspiration for Mido's Rainflower collection of women's watches. Pure lines, gentle curves, and an evocation of the splendor of the plant world are points that the Rainflower collection shares with this sublime building. It further looks both elegant and reliable, with its heritage of making many artisanal, decorative ladies mechanical since the early days. Equipped with the Caliber 80, a latest-generation automatic movement, this timepiece offers exceptional autonomy of up to 80 hours of power reserve. Ladies can now be a very satisfying watch to wear the Rainflower collection every day while still able to admire what ticks inside it now and then.
Maker | MIDO |
Movement | Swiss automatic movement Caliber 80 (base ETA C07.611) |
Dial | Blue mother-of-pearl |
Case | Stainless steel |
Bezel | Fixed bezel |
Crown type | Push-in crown |
Lug width | 15mm |
Crystal material | Sapphire crystal with double sided anti-reflection treatment |
Strap | Blue leather strap |
Water resistance | 30m |
Dimensions | 34mm in diameter, 40mm lug to lug, 9.76mm thick |
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