Multifort TV Big Date Blue - Rubber Ref. M049.526.17.041.00

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A legendary collection since 1934 meets a new case design that brings back a certain retro charm. Mido has designed the new Multifort TV Big Date to fit today's sporty adventurers. With its unique design and an intricate vertical-striped pattern on a fumé dial, this all-new steel sports watch adopts a contemporary, stylish look. Offering an autonomy of up to 80 hours, the Mido Multifort TV is designed for striding through modern times and beyond. Mido completes this formidable everyday companion with the Caliber 80. this automatic movement is fitted with a Nivachoc balance spring crafted impeccably. This automatic Swiss calibre ensures unparalleled reliability and accuracy thanks to its upgraded properties and shock resistance.

Mido Multifort TV Big Date Blue Ref. M049.526.11.041.00

Mido initially drew its inspiration for the Multifort collection from the architecture of the famous Sydney Harbour Bridge. However, this new Multifort breathes new ethos within the contemporary Harbour Bridge, as the watch still draws elements from yesteryears. Offering the perfect combination of style and substance, function and aesthetics, Mido celebrates this ultra-resistant, newly visioned monument with some instantly recognizable design features. But this collection's robustness and exceptional longevity, which has been in production for the past 85 years, also define the Multifort as a creation that has stood the test of time.

Thanks to its 40mm diameter, 48mm lugs to lugs, and 11.8mm thick stainless steel case, the Multifort TV Big Date brilliantly weathers the passage of time. Its polished oblong case and bezel contrast with its satin-finished top surface and sides for an added touch of refinement. The refined fixed bezel further clads a luminous pip at 12'o clock only to add more sportiness to its overall design. The case reminds one of those vintage "TV" shaped watches from the seventies, which bestowed lifestyle and fun elements into our relatively sober horology industry. This all-new Multifort scores highly while bringing a modern touch in a more wearable sizing for most wrists.

Big Date Aperture

Perfect for both daily life and adrenaline-fuelled adventures, the Multifort displays beneficial information, including the significant date complication at the top. The flat sapphire crystal, with anti-reflective treatment on both sides, provides a clear view of the smokey blue patterned dial. The smokey effect, where the colour gets darker towards the periphery, adds a certain depth for its wearer to admire. The hour and minute hands and the painted hour plots present captivating surface contrasts. The vertical texture further accentuates the dial's appearance in a darker or lighter depth, depending on the light. Topping off the dial lies the additional minute rehaut that lends a sporty vibe balanced with its otherwise elegant dial. Lastly, white Super-LumiNova ensures easy readability in the dark - essential for whatever the circumstances.

Pack within the 100m water-resistant Multifort is the calibre 80 of MIDO based on the ETA C07.611 with a total 80-hour power reserve. The Caliber 80 is considered in-house as MIDO is part of the Swatch group family, and the modified ETA CO7.621 features a Nivachoc balance spring with its frequency reduced to 21,600 Hz and an improved mainspring capacity. The time and date adjustment can be easily adjusted through its screw-down crown, flanked by crown protectors on each side. The calibre 80 inside the watch and the added big date complication make it so value-driven as it holds one of the highest-quality movements today at an exceptional price point.

BGW9 SuperLuminova glows in the dark

This remarkable timepiece comes on a 22mm matching blue rubber strap that extends seamlessly from its case made to look sporty and refreshing. It feels supple yet sturdy at the same time, allowing it to form a perfect timepiece that ensures comfortable wear while withstanding the harshest conditions. With an embossed middle “links” design, this rubber strap is fitted with a classic tang buckle. Best yet, Mido has upgraded its strap to have quick-release spring bars, allowing its wearers to swap them out quickly.

Everything on the Mido Multifort TV Big Date Blue - Rubber Ref. M049.526.17.041.00 has been pieced together beautifully in both the design and how its executed, offering incredible details that make it one of the most refined pieces in the collection. It looks both sporty and reliable, with its heritage of a century's watchmaking prowess and an undisrupted mechanical line since the early days. One can now be a very satisfying watch to wear the unique case-shaped Multifort daily while still admiring what ticks inside it now and then with unrivalled significant date legibility and 80 hours of power reserve.

Maker	MIDO
Movement	Mido Automatic ETA, Caliber 80
Dial	Blue
Luminous	SuperLuminova
Case	Stainless Steel
Crown type	Screwdown crown at 3 O'clock
Lug width	22mm
Crystal material	Sapphire crystal with double sided anti-reflection treatment
Strap	Blue rubber strap
Water resistance	100m
Dimensions	40mm in diameter, 46.5mm lug to lug, 11.5mm thick

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